Client: Hear the World / Phonak

The Hear the World campaign launched during the Soccer World Cup 2010 in South Africa – a huge success that has gone far beyond expectations.

The topic: "The noisiest supporter instruments worldwide – an ultimate lab test", resulting in an ear-battering winner: the Vuvuzela.

The outcome: Based on a strategic communication plan, pre-produced radio spots and expert statements we have achieved coverage in more than 135 media in Germany, including 28 pieces of radio coverage and presence in four TV channels. On a global level, almost 600 different media have covered the topic, turning Hear the World and Phonak into a vital part of the World Cup coverage.